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In the field of smart substitutions, everyone must draw their own red line. Perhaps you are happy to buy supermarket cast-iron casseroles, off-brand coffee capsules or a paint colour copied from an upmarket colour card, mixed at the DIY store, but when it comes to bedclothes your heart is set on a luxury label. I am not suggesting that high-end pillowcases are something to be given up lightly, just saying it’s worth exploring the value brands before you replace your three-figure king-size pure-linen set like for like this summer.
Let’s start with the bad news. On a budget of £60 and under you can’t have pure linen. But there is no need to forego natural fibres — most of the high street and supermarket lines